Wunderlich at the EICMA 2023

One booth – two brands 

Once again this year, we will be presenting the international motorcycle community at EICMA with the high-quality programme of our two divisions Wunderlich - complete your BMW and Wunderlich Adventure - Passion. Unlimited! 

Experience the presentation of our portfolio for the BMW R 1300 GS presented in September, our fascinating Wunderlich concept bikes and be inspired and inspired by components, Parts & Accessories for BMW Motorrad, the Ducati DesertX and the Multistrada V4 as well as for the Harley-Davidson Pan America 1250 and convince yourself of their quality, design and execution. 

The Wunderlich Media Kit for EICMA 2023 

All trade fair highlights can be found in this media kit, clearly organised by brand and model. You can download the corresponding media content directly via the download button. You are cordially invited to immerse yourself in the world of Wunderlich - we look forward to your visit!


Herbert Schwarz

Head of Marketing
Wunderlich GmbH

BMW R 1300 GS

Top-class components for a top-class Adventure bike

The BMW R 1300 GS has no weaknesses, but potential for optimisation. Perfection lies in the detail: Our high-quality, functionally integrated components also perfect the BMW R 1300 GS. This is the central theme of our programme, which applies all the more to the BMW R 1300 GS.  

In this media kit, we present some of the highlights of our portfolio for the BMW R 1300 GS. In our model series flyer you will find some of the most important components and in our online shop the current range, which we are expanding almost daily. 

The brochure with selected components for the BMW R 1300 GS can be found here.

INSIDE Wunderlich #4

The Wunderlich magazine - homemade, adventurous, inspiring and informative - full of motorcycle culture in all its fascinating facets!

The fourth issue of INSIDE WUNDERLICH magazine - just in time for the most important international motorcycle show, EICMA 2023. Wunderlich motorbike stories that focus on people, travel, technology and the bikes of three premium motorbike brands: Namely BMW, Harley-Davidson and Ducati!

Cover story and main topic: The BMW R 1300 GS

The cover story is dedicated to the BMW R 1300 GS, which made its debut in Berlin on 28 September 2023. Join us on our first date with the new GS and find out more about the background to the design development of the GS model series in an interview with Edgar Heinrich, Head of Design at BMW Motorrad.


Here you can download the latest INSIDE Wunderlich Magazine #4 in five languages.


Ducati DesertX

Ducati Multistrada V4

Harley-Davidson Pan America 1250