Event and trade fair dates 2024

You can expect our delicious breakfast menu and 10% discount during the event!

We cordially invite all BMW, Harley Pan Am, Ducati and, of course, bikers of other brands to join us and look forward to lively petrolhead discussions with like-minded people. There will also be our delicious, varied biker breakfast!

Wunderlich - complete your BMW.
Look forward to the exhibition of our complete Wunderlich BMW motorbike range, which starts with the R 1300 GS and doesn't end with our three Wunderlich R 18 concept bikes. We will show you our F, R, S, K, G models and of course the Ce 04 scooter - all equipped with our innovations!

Wunderlich Adventure - Passion. Unlimited.
In 2023, we celebrated the significant expansion of our programme with another iconic brand: Ducati. The premiere took place with our DesertX at the MBE in Verona and we presented the Multistrada V4 and V4 Rally for the first time at the Wunderlich "Anfahrt" 2023.
In addition to the magnificent DesertX, the Multistrada V4 will be joined at the Biker Breakfast by our characterful concept bikes Passion. Unlimited. as well as Road Trip and Offroad, which were created on the basis of the Harley-Davidson Pan America 1250 and 1250 Special, join the large BMW model range at the Biker Breakfast.

Our store, our open-brand Wunderlich Suspension Centre and our Test Centre are open for you!
The Biker Breakfast is therefore the perfect opportunity to get to know the parts and accessories - especially the latest innovations - for your BMW, the Ducati and the Harley-Davidson Pan America! Our store as well as our open-brand Suspension Centre and the Test Centre are open for you and our employees will be happy to advise you personally.

At a glance
When: On Saturday, 27. July 2024 from 9:00 am to 4:00 pm
Where: At our company headquarters at Joseph-von-Fraunhofer-Straße 6-8, in 53501 Grafschaft-Ringen (directly on the A 61 motorway - Grafschaft exit)
What: We offer a 10% discount on purchases in our store during the Biker Breakfast, excluding electronic items, riding suits, suspensions and Carbon components.

We look forward to seeing you!

Our delicious breakfast menu and 10% discount during the event await you!

We cordially invite all BMW, Harley Pan Am, Ducati and, of course, bikers of other brands to join us and look forward to lively petrolhead discussions with like-minded people. There will also be our delicious, varied biker breakfast!

Wunderlich - complete your BMW.
Look forward to the exhibition of our complete Wunderlich BMW motorbike range, which starts with the R 1300 GS and doesn't end with our three Wunderlich R 18 concept bikes. We will show you our F, R, S, K, G models and of course the Ce 04 scooter - all equipped with our innovations!

Wunderlich Adventure - Passion. Unlimited.
In 2023, we celebrated the significant expansion of our programme with another iconic brand: Ducati. The premiere took place with our DesertX at the MBE in Verona and we presented the Multistrada V4 and V4 Rally for the first time at the Wunderlich "Anfahrt" 2023.
In addition to the magnificent DesertX, the Multistrada V4 will be joined at the Biker Breakfast by our characterful concept bikes Passion. Unlimited. as well as Road Trip and Offroad, which were created on the basis of the Harley-Davidson Pan America 1250 and 1250 Special, join the large BMW model range at the Biker Breakfast.

Our store, our open-brand Wunderlich Suspension Centre and our Test Centre are open for you!
The Biker Breakfast is therefore the perfect opportunity to get to know the parts and accessories - especially the latest innovations - for your BMW, the Ducati and the Harley-Davidson Pan America! Our store as well as our open-brand Suspension Centre and the Test Centre are open for you and our employees will be happy to advise you personally.

At a glance
When: On Saturday, 24. August 2024 from 9:00 am to 4:00 pm
Where: At our company headquarters at Joseph-von-Fraunhofer-Straße 6-8, in 53501 Grafschaft-Ringen (directly on the A 61 motorway - Grafschaft exit)
What: We offer a 10% discount on purchases in our store during the Biker Breakfast, excluding electronic items, riding suits, suspensions and Carbon components.

We look forward to seeing you!

WELCOME TO MAXLRIDE 2024

The second edition of the MaxlRIDE MOTOFESTIVAL will take place from the 23rd to the 25th of August 2024 and is the new European motorcycle meeting for all ADV, Enduro, Tourer and Scrambler enthusiasts. Whether old, new, or even electric.

In the picturesque setting of the Bavarian Pre-Alps on the Maxlrain castle grounds.

Alpes Aventure Motofestival: the reference event for motorbike tours.

Ride, equip yourself, try things out, discover, observe, exchange ideas...

For three days, everything is there for you: kilometres of discovery, experts at your disposal, equipment to test, training to increase your enjoyment of travelling, experiences to share.

The plus: admission to the trade fair is free of charge.

You can expect our delicious breakfast menu and 10% discount during the event!

We cordially invite all BMW, Harley Pan Am, Ducati and, of course, bikers of other brands to join us and look forward to lively petrolhead discussions with like-minded people. There will also be our delicious, varied biker breakfast!

Wunderlich - complete your BMW.
Look forward to the exhibition of our complete Wunderlich BMW motorbike range, which starts with the R 1300 GS and doesn't end with our three Wunderlich R 18 concept bikes. We will show you our F, R, S, K, G models and of course the Ce 04 scooter - all equipped with our innovations!

Wunderlich Adventure - Passion. Unlimited.
In 2023, we celebrated the significant expansion of our programme with another iconic brand: Ducati. The premiere took place with our DesertX at the MBE in Verona and we presented the Multistrada V4 and V4 Rally for the first time at the Wunderlich "Anfahrt" 2023.
In addition to the magnificent DesertX, the Multistrada V4 will be joined at the Biker Breakfast by our characterful concept bikes Passion. Unlimited. as well as Road Trip and Offroad, which were created on the basis of the Harley-Davidson Pan America 1250 and 1250 Special, join the large BMW model range at the Biker Breakfast.

Our store, our open-brand Wunderlich Suspension Centre and our Test Centre are open for you!
The Biker Breakfast is therefore the perfect opportunity to get to know the parts and accessories - especially the latest innovations - for your BMW, the Ducati and the Harley-Davidson Pan America! Our store as well as our open-brand Suspension Centre and the Test Centre are open for you and our employees will be happy to advise you personally.

At a glance
When: On Saturday, 28. September 2024 from 9:00 am to 4:00 pm
Where: At our company headquarters at Joseph-von-Fraunhofer-Straße 6-8, in 53501 Grafschaft-Ringen (directly on the A 61 motorway - Grafschaft exit)
What: We offer a 10% discount on purchases in our store during the Biker Breakfast, excluding electronic items, riding suits, suspensions and Carbon components.

We look forward to seeing you!

The Mediterranean Sea will act as a companion for all participants, along with the iconic medieval castle of the Castellon city and the natural landscapes and beaches of the surroundings.

The official programme will be more comprehensive than ever and will include numerous activities and exhibitors so that all BMW Motorrad enthusiasts and friends can enjoy like never before.

You will be able to test the BMW of your dreams on both beautiful on-road routes and off-road terrain, with more than 100 bikes available. The relaxed and festive atmosphere will be enhanced with music from six unique concerts in the “Festival Zone”: Ariel Rot, Celtas Cortos, DJ Nano, and more artists.

There are many elements that make EICMA a showcase with a great impact: numerous product innovations, international press conferences, technical workshops, the presence of world-class riders and representative personalities not only from the sector, as well as the competitive moments and the great show in the outdoor MotoLive area.

The trade fair, which can look back on over 100 years of history, is today a source of inspiration for mobility and an incubator for trends and passions, an international reference event.