The new division of Wunderlich GmbH
Wunderlich Adventure.
Passion. Unlimited.
Our expertise in development, production and distribution of high quality parts and accessories for BMW motorcycles which we have been continually growing since 1985 will completely flow into a recently created new division of Wunderlich GmbH from 2022 onwards. This division carries the following name: Wunderlich Adventure. Our brand Wunderlich – complete your BMW will continue to cover BMW motorcycles with exclusive and unchanged dedication.
Wunderlich Adventure
Launch with high-quality programme for the Harley-Davidson Pan America 1250 and the Special
Wunderlich CEO Frank Hoffmann’s opinion on the Harley-Davidson Pan America 1250: „The Harley has an amazing very powerful engine. The ergonomics are excellent – even for taller people such as myself. As per usual with Harleys there are ample customisation possibilities. A nice overall package. I am very, very impressed by this motorcycle!“
Brand Manager Herbert Schwarz adds: „Owners of the Harley-Davidson Pan America will be the first to be offered a rich assortment of high quality components made in Germany under the Wunderlich Adventure label. They will be top notch in every aspect and represent everything that customers know and expect from Wunderlich!“
Wunderlich Adventure
The Story behind
Wunderlich CEO Frank Hoffmann - a proven specialist for BMW motorcycles - is well-known beyond the BMW motorcycle scene. However, what most people do not know is that for years he has been passionate about bikes from the USA. Especially the ones originating from Milwaukee. This showed during one of his trips to the States when he rode Harleys after the successful participation of Wunderlich in the Pikes Peak International Hillclimb 2019.
It really clicked when Harley released the Pan America. Being their first travel enduro granted a lot of attention – even outside of the Harley community. With this bike HD is attempting to increase shares in a new customer and market segment which so far has been dominated by the well established BMW R 1250 GS. Hoffmann knows the latter inside out.
Sensitive to the ample optimization possibilities in terms of ergonomics, comfort, suspension and protection he went on a first extensive ride with the Pan America. This was a lot of fun of course but it also resulted in a detailed list of measures to fundamentally improve the enduro bike. For example, „the completely unprotected radiator grille is in dire need of adequate protection“ Hoffmann emphasizes. He also sees optimization potential with the wind shield as well as the seat.
This marked the birth of a lineup of innovative, functional components which is consistently directed at the quality aware and demanding community of the Harley Davidson Pan America.
At the same time Hoffmann announced: The design and quality of the Pan America components has to match the high level of the existing Wunderlich offerings for BMW riders all over the world.
This is the conception of an idea which laid the ground work for a new division at Wunderlich:
Wunderlich Adventure.
Parts & Accessories
Our product portfolio designed for the Harley-Davidson Pan America 1250 and the Special
Design. Style & Protection 
TOURING
ERgocomfort
The ergonomics triangle.
The ergonomics triangle is how the ergonomist describes the human-machine interfaces on the motorcycle. These interfaces are the points where the individual comes into direct physical contact with their motorcycle. This includes the seat and handlebars, specifically the handlebar grips and the footrests.
